Marketing & PR - Baccarose

The Baccarose in-house Marketing & PR team works with brands to develop communication strategies based on consumer insights and deep market expertise. With our team of influencers, trendsetters, and marketing experts, we harness the power of innovation and creativity to craft compelling narratives that captivate audiences, secure media coverage, and drive organic & paid growth.

From skincare to cosmetics, haircare to fragrances, we understand the unique intricacies of the beauty industry and tailor our strategies to suit your brand's core values & communication strategies, ensuring your brand is on trend in the ever-evolving beauty landscape

Media Collaborated Events

We leverage legacy partnerships across publications and new media platforms to ensure that our brands get the right exposure and enable ongoing optimized advertorial support. We also collaborate with media houses for best-in-class pop-ups and events.
In-House Marketing Capabilities

A strong in-house digital marketing team to lead digital media management and drive research, analytics, and campaign execution. The team works with a localised content creation network that develops relevant content for the right audience. We leverage our large KOL database of more than 200 content creators that guarantee high engagement rates.
360 Degree Marketing Approach

Our omni-channel marketing approach includes direct media buying support for key newspapers, magazines, and digital platforms. Our strong partnerships with retailers and malls ensures brands get access to key locations for brand activations, best in-store merchandising and premium promotional space across India.
Celebrity Collaborations

The marketing team leverages the Baccarose network to give brands access to top celebrities and influencers across film, fashion and lifestyle. We help brands initiate collaborations, partnership, and endorsement opportunities.
Concierge Services

Our proprietary Digital Concierge service and Al enabled Chatbot ensure that you have complete support for all your marketing and communication needs, along with for real-time query resolution. Our concierge services provides you with customized marketing dashboards for performance monitoring, give you access to consumer data for Parcos and other retail formats to help retarget and service a growing customer base of over 0.5Mn across Baccarose brands